social media strategy »
7 Automation Mistakes to Avoid with Social Media
Don’t let the Ghost of Sales and Marketing Automation Invade Social A long-standing client of mine had the pleasure of a visit from one of my local competitors. And I say pleasure, because as
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Feeling Overwhelmed? Too many KPI’s? 9 Ways to Simplify Your Social ROI
Whether you are aiming to scale a summit, traverse a challenging trail on a mountain bike, or rediscover the glory of an ancient civilization, you have to keep the end in mind. I have
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B2B Social Media Case Study
Going Beyond Tactical Marketing To Build Engagement I am always on the lookout for case studies, success stories and examples of successful B2B lead generation that I can share on my blog. I shared
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B2B Buyer Behaviour—Reflections on A Dozen Insights
The Impact of Economic Uncertainty, Increased Appetite for Information and Social Media: Analyzed in the BUYERsphere Report 2012 I’d like to start this post by saying thank you to Irving Frydman who shared with
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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree
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Is it Time to Hire a Chief Social Media Officer?
Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is
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Social Media is So “Freaking Hard”!
Welcome to the Wild, Wild West of B2B Social Media Marketing I was told that this past week was “Social Media Week”. My spontaneous response was, “Oh really, where?” I’m sorry, but I guess
Read More »Frustrated with Social Media? Then Do Something About It!
- Random actions, frustration, no results…what’s the solution? I’m starting this post with some musing…pardon me if I sound esoteric, but you’ll see the point I’m making here. I saw a blue feather float
Read More »Why Are B2B Marketers Craving the Adrenaline Rush of Social Media?
There’s More to be Gained from ENGAGEMENT than there is from DISTRIBUTION! The smell of hot wheels, the rubber hits the road; crowds are cheering, flags waving wildly—adrenaline highs all around. That was the
Read More »ALEA’s SEO Journey—Strategies that Worked for Us
Lessons from the B2B Internet Marketing Trenches I’m a self-professed “foodie”—passionate about tasting new cuisine styles, adventurous about experimenting with everything, from Sushi to barbecues to Tapas, and totally unabashed with my zany streak
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