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The Top Social Media Skills Marketing Executives Need in 2013
Social Success is a Matter of Choosing the Right Ingredients Dan is a marketing executive for an IT network management company. I am a B2B lead generation specialist. We both love food so our
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Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree
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Is it Time to Hire a Chief Social Media Officer?
Look Beyond the Digital Natives—Find the Customer-Centric Eccentric “Our social media strategy is failing and we are not quite sure why. We think it’s time to hire a Chief Social Media Officer.” This is
Read More »Frustrated with Social Media? Then Do Something About It!
- Random actions, frustration, no results…what’s the solution? I’m starting this post with some musing…pardon me if I sound esoteric, but you’ll see the point I’m making here. I saw a blue feather float
Read More »Why Are B2B Marketers Craving the Adrenaline Rush of Social Media?
There’s More to be Gained from ENGAGEMENT than there is from DISTRIBUTION! The smell of hot wheels, the rubber hits the road; crowds are cheering, flags waving wildly—adrenaline highs all around. That was the
Read More »B2B Marketers on Pins-And-Needles…What’s All This Anxiety about Pinterest?
10 Ways to Leverage Pinterest for B2B Marketing At a recent B2B networking, the conversation steered naturally to current trends in the B2B marketing world. I heard the usual chants of “our Facebook marketing
Read More »More Social Conversations, Not Social Broadcasts…Please
Of all the social networking tools out there, LinkedIn appears to be the one most favoured in the world of business. And I can see why—the stated purpose of LinkedIn is to “exchange information,
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