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7 Habits of a Rock Star CMO

7 Habits of a Rock Star CMO

Louis Foong September 22, 2015 0

Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one

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Taking Your Brand from “We know who they are” to “We know what they do”

Taking Your Brand from “We know who they are” to “We know what they do”

Louis Foong September 15, 2015 0

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon     As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. By putting the

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

Louis Foong August 19, 2015 0

That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that

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Interesting Infographics: Visual Content Drives Social Media Growth

Interesting Infographics: Visual Content Drives Social Media Growth

Louis Foong August 14, 2015 0

It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs

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Interesting Infographics: The Science of Social Timing in Blogging

Interesting Infographics: The Science of Social Timing in Blogging

Louis Foong July 31, 2015 0

Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and then sit back and wait for the comments to roll

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Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)

Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)

Louis Foong July 24, 2015 1

We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would be silly to think that brand identity should work differently.

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Is Your Customer in the Driving Seat?

Is Your Customer in the Driving Seat?

Louis Foong June 23, 2015 0

At the recent 2015 Honda Indy Toronto, cheering fans once again had the opportunity to experience the thrill and adrenalin of car racing. Josef Newgarden led his teammate Luca Filippi across the finish line

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Interesting Infographics: A Social Media Etiquette Guide for Business

Interesting Infographics: A Social Media Etiquette Guide for Business

Louis Foong May 29, 2015 0

Learning to navigate the rules of business and professional etiquette in different situations is a big part of any entrepreneur’s education. The rules for managing a business dinner are different than for a presentation

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Ways to Make Your B2B Lead Generation Evergreen

Ways to Make Your B2B Lead Generation Evergreen

Louis Foong May 6, 2015 0

How to Manage Your B2B Lead Generation As Successfully As a Product Launch

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Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly

Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly

Louis Foong May 1, 2015 0

Hosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! But there’s no use simply putting up a post and hoping somebody notices. You

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