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CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)

CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)

Louis Foong April 15, 2015 0

 – Among Top 15 B2B CMOs (FierceCMO) His Twitter handle says he is “Killing traditional marketing with pleasure”. Steve Mann says the phase of “taming the wild, wild west of social media” is over;

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Interesting Infographics: 4 Key Strategies For Smarter Social Media Posting By CEOs

Interesting Infographics: 4 Key Strategies For Smarter Social Media Posting By CEOs

Louis Foong March 13, 2015 0

Your business engages with social media on a daily basis. But are you personally engaging? If not, you should be. 82% of people are more likely to trust a company with a CEO that

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CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.

Louis Foong March 10, 2015 0

“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C We have been talking about the overlap between B2B and B2C marketing, the common challenges, the

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Interesting Infographics: Dominate Content Marketing With These 5 Key Insights

Interesting Infographics: Dominate Content Marketing With These 5 Key Insights

Louis Foong March 6, 2015 0

Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an

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Interesting Infographics: What the #### are those social media hashtags all about?

Interesting Infographics: What the #### are those social media hashtags all about?

Louis Foong February 27, 2015 0

Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds? That’s the story behind hashtags, those

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Interesting Infographics:  Nurture Your Leads With Narrative

Interesting Infographics: Nurture Your Leads With Narrative

Louis Foong February 20, 2015 2

Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds

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Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content

Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content

Louis Foong February 13, 2015 0

Have you noticed a significant increase in visual content across social networks and blogs? Even Twitter is no longer simply 140 characters. We need to add images, animated GIFs and video. How much more effective

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CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”

CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”

Louis Foong February 10, 2015 0

7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers This CMO Spotlight Series features some of the most imminent thought leaders of our time. While some have revolutionary ideas that bring us to the edge

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Interesting Infographics:  12 Twitter Stats to Help You Get More Conversions

Interesting Infographics: 12 Twitter Stats to Help You Get More Conversions

Louis Foong February 6, 2015 0

Twitter: Do we focus on increasing followers or more conversions? We can often be distracted by follower counts on Twitter. Once I looked past those numbers, I saw that the real long-term challenge is to

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Interesting Infographics: The Good and the Bad of Social Media Marketing

Interesting Infographics: The Good and the Bad of Social Media Marketing

Louis Foong January 30, 2015 0

Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. I found it interesting to view the good and the bad comparison and I hope you do too. 5 Key

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