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Is There a RIGHT Way to Use Twitter for #B2B #LeadGeneration
Many Studies, Reports and Examples—And Yet, Inconclusive Evidence The interesting Infographic I shared last week shows that 170 million people are on Twitter. It also says that “Twitter tops B2B lead generation, outperforming Facebook
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Top 5 CMO Resolutions for 2013
HAPPY NEW YEAR! And welcome back to my blog. 2013 is here and so are we. The so-called Mayan Apocalypse and the universal fascination with yet another doomsday turned out to be as ordinary
Read More »More Social Conversations, Not Social Broadcasts…Please
Of all the social networking tools out there, LinkedIn appears to be the one most favoured in the world of business. And I can see why—the stated purpose of LinkedIn is to “exchange information,
Read More »Social Media for B2B and B2C—A Carnival of Grasshoppers?
Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a “grasshopper” as a term of endearment for one who still has a
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A “Do Not Bug” Registry for Social Media?
Even as I’m enjoying the holiday season, trying to catch up on my social life, sharing my niece, Stacey’s wonderful recipes with all of you, I find myself getting annoyed every now and then.
Read More »The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos
Read More »Is There More to Social Media than Meets the Eye?
In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,
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