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8 Facts You Need to Know About B2B Content Marketing [Infographic]

8 Facts You Need to Know About B2B Content Marketing [Infographic]

Louis Foong February 17, 2017 0

Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into

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What We Learned from 300 Content Marketers

What We Learned from 300 Content Marketers

Louis Foong January 27, 2017 0

When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend

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The Importance of Influencer Marketing

The Importance of Influencer Marketing

Louis Foong January 20, 2017 0

These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies

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What Type of Leader Are You?

What Type of Leader Are You?

Louis Foong January 13, 2017 0

Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways

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Who will come out on top in 2017? Mobile or Desktop?

Who will come out on top in 2017? Mobile or Desktop?

Louis Foong January 6, 2017 0

I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the

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Interesting Infographics: The Evolution of the Strategic CMO

Interesting Infographics: The Evolution of the Strategic CMO

Louis Foong December 30, 2016 0

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that

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Interesting Infographics: How the Brain Processes Content

Interesting Infographics: How the Brain Processes Content

Louis Foong December 23, 2016 0

Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way

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Why Customer Data Should Shape Your Marketing Strategy

Why Customer Data Should Shape Your Marketing Strategy

Louis Foong November 11, 2016 0

Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say the food is incredible – quality ingredients, great presentation. But

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Interesting Infographics:  Converting Chats to Sales

Interesting Infographics: Converting Chats to Sales

Louis Foong November 4, 2016 0

While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy businesses have begun to look at them as also offering

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The expanding social landscape – integral to lead generation?

Louis Foong November 16, 2010 1

The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos

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