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The expanding social landscape – integral to lead generation?
The scope of social technologies and their potential to help maximize B2B lead generation efforts is real and valid. But marketers must look beyond the eye-candy. Having a bunch of social media medals (logos
Read More »Is There More to Social Media than Meets the Eye?
In the spring this year, I wrote in one of my blog posts, that “social media is new and evolving”. That was in late April 2010. Today, in the fall of the same year,
Read More »Social Media Success Won’t Fix a Broken Sales Funnel
If you are a B2B marketer looking to use social media as a way to generate more sales leads, by all means test and experiment with it. However, first be sure that your CRM
Read More »Social Media for Demand Generation….Is it more of a B2C than a B2B phenomenon?
Now, it turns out that small businesses (B2C) have also jumped on the Twitter bandwagon in a big way. From pizza parlors to independent and specialty retailers, small businesses are increasingly using Twitter to
Read More »Social Media for Demand Generation: Silver Bullet or Snake Oil?
Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and services— or, at least, that’s what the internet marketing consultants, evangelists, gurus, and camp followers have been preaching
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