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A 10-Point SLA for Sales and Marketing

A 10-Point SLA for Sales and Marketing

Louis Foong September 11, 2015 0

Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see it and hear about it all the time. We have

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Interesting Infographics: It’s All About The Leads

Interesting Infographics: It’s All About The Leads

Louis Foong August 28, 2015 0

Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation

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CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)

CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)

Louis Foong June 9, 2015 0

“The season is no longer the season. Because of all the media platforms we have and the consumer interest, baseball is a 365-day property. Baseball is part of the seasons of people’s lives and

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Interesting Infographics:  Nurture Your Leads With Narrative

Interesting Infographics: Nurture Your Leads With Narrative

Louis Foong February 20, 2015 2

Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds

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If You Really Want to GIVE More…

If You Really Want to GIVE More…

Louis Foong October 15, 2014 1

Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has

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B2B Demand Generation Experts—A Call to Arms

B2B Demand Generation Experts—A Call to Arms

Louis Foong July 8, 2014 0

Time to Declare Independence and Take Control!   When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Frequent changes

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3 Ways to Feed Your Audience What They Are Craving

3 Ways to Feed Your Audience What They Are Craving

Louis Foong July 2, 2014 0

—B2B Lead Generation Tips to Make them Say “Gimme More!” Two years ago, I went on a culinary tour of Paris, France. My two most favourite memories from that tour are the Ladurée macarons

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Spring Clean B2B Lead Generation in 5 Easy Steps

Spring Clean B2B Lead Generation in 5 Easy Steps

Louis Foong April 8, 2014 0

Refresh, Recycle, Repurpose, Refinish, Recreate Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over.

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Personalize B2B Lead Generation—3 Ideas from the Holiday Season

Personalize B2B Lead Generation—3 Ideas from the Holiday Season

Louis Foong December 17, 2013 0

It’s the season of gift giving and receiving and many of us struggle with making sure our shopping is done on time. Some of us take longer to get this done because we don’t

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Interesting Infographics: Countless Conversions

Interesting Infographics: Countless Conversions

Louis Foong March 29, 2013 0

If you are a regular reader of this blog, you will know I advocate that your B2B lead generation, including social media, need to bring results. This is why this infographic that focuses on

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