Lead Nurturing »
A 10-Point SLA for Sales and Marketing
Some things just don’t change. In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We see it and hear about it all the time. We have
Read More »Interesting Infographics: It’s All About The Leads
Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation
Read More »CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)
“The season is no longer the season. Because of all the media platforms we have and the consumer interest, baseball is a 365-day property. Baseball is part of the seasons of people’s lives and
Read More »Interesting Infographics: Nurture Your Leads With Narrative
Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds
Read More »If You Really Want to GIVE More…
Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. About a year and a half ago, I embarked on an adventure that has
Read More »B2B Demand Generation Experts—A Call to Arms
Time to Declare Independence and Take Control! When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Frequent changes
Read More »3 Ways to Feed Your Audience What They Are Craving
—B2B Lead Generation Tips to Make them Say “Gimme More!” Two years ago, I went on a culinary tour of Paris, France. My two most favourite memories from that tour are the Ladurée macarons
Read More »Spring Clean B2B Lead Generation in 5 Easy Steps
Refresh, Recycle, Repurpose, Refinish, Recreate Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and generally speaking, the joy of spring. In the world of business, Q1 is over.
Read More »Personalize B2B Lead Generation—3 Ideas from the Holiday Season
It’s the season of gift giving and receiving and many of us struggle with making sure our shopping is done on time. Some of us take longer to get this done because we don’t
Read More »Interesting Infographics: Countless Conversions
If you are a regular reader of this blog, you will know I advocate that your B2B lead generation, including social media, need to bring results. This is why this infographic that focuses on
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