Leadership »

What Type of Leader Are You?

What Type of Leader Are You?

Louis Foong January 13, 2017 0

Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways

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Interesting Infographics: The Evolution of the Strategic CMO

Interesting Infographics: The Evolution of the Strategic CMO

Louis Foong December 30, 2016 0

With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that

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Interesting Infographics: The Good & Bad Habits of Smart People

Interesting Infographics: The Good & Bad Habits of Smart People

Louis Foong June 17, 2016 0

I wanted to do something a little different this week, so I found a neat little infographic from NowSourcing that lists the good and bad habits that are common among the world’s smartest people.

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7 Efficiency Lessons from Business Owners

7 Efficiency Lessons from Business Owners

Louis Foong December 29, 2015 0

If you’re anything like me, it can often feel as though there just aren’t enough hours in the day. Over the years, I’ve worked to become more efficient with the time that I do

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7 Habits of a Rock Star CMO

7 Habits of a Rock Star CMO

Louis Foong September 22, 2015 0

Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one

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CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International

Louis Foong August 19, 2015 0

That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that

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CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe

CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe

Louis Foong July 7, 2015 1

“…we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK. The process allows people to put

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CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)

CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)

Louis Foong June 9, 2015 0

“The season is no longer the season. Because of all the media platforms we have and the consumer interest, baseball is a 365-day property. Baseball is part of the seasons of people’s lives and

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Interesting Infographics: Hats off to the Modern CMO

Interesting Infographics: Hats off to the Modern CMO

Louis Foong March 27, 2015 3

Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. In fact, according to this survey by Forbes Insights, the modern CMO typically falls

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3 Attributes of the Modern CMO

3 Attributes of the Modern CMO

Louis Foong December 9, 2014 0

CMO Spotlight: Susan Johnson, CMO, SunTrust   In today’s edition of the CMO Spotlight Series, I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through

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