Leadership »
What Type of Leader Are You?
Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways
Read More »Interesting Infographics: The Evolution of the Strategic CMO
With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that
Read More »Interesting Infographics: The Good & Bad Habits of Smart People
I wanted to do something a little different this week, so I found a neat little infographic from NowSourcing that lists the good and bad habits that are common among the world’s smartest people.
Read More »7 Efficiency Lessons from Business Owners
If you’re anything like me, it can often feel as though there just aren’t enough hours in the day. Over the years, I’ve worked to become more efficient with the time that I do
Read More »7 Habits of a Rock Star CMO
Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one
Read More »CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondelēz International
That is quite the paradigm shift from what others have said about predicting the future. Steve Jobs said that the best way to predict the future is to invent it. Alan Kay said that
Read More »CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
“…we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK. The process allows people to put
Read More »CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)
“The season is no longer the season. Because of all the media platforms we have and the consumer interest, baseball is a 365-day property. Baseball is part of the seasons of people’s lives and
Read More »Interesting Infographics: Hats off to the Modern CMO
Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. In fact, according to this survey by Forbes Insights, the modern CMO typically falls
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