Inbound Marketing Archives

Interesting Infographics: Influencer Marketing Drives 11x more ROI

Louis Foong February 10, 2017 0

Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can

Increase LinkedIn Engagement by 386%

Louis Foong February 3, 2017 0

While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s

What We Learned from 300 Content Marketers

Louis Foong January 27, 2017 0

When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend

7 Steps to Brilliant B2B Marketing [Part 1]

Louis Foong May 20, 2016 0

B2B marketing is a machine with different moving parts. Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing

Interesting Infographics: When and How to Update Your Social Media

Louis Foong May 13, 2016 0

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a number of the brands I follow seem to have a

Interesting Infographics: The Strategies of Canada’s Marketing Leaders

Louis Foong April 15, 2016 0

It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they

Top Ways to Attract Prospects

Louis Foong January 15, 2016 0

Happy new year, everyone! January is always a time of reflection, when we make resolutions to build on our past successes and change our bad habits. My resolution this year, at least in terms

Predictive Analytics Takes CMOs From Survive to Thrive

Louis Foong October 9, 2015 0

As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict

Interesting Infographics: Constructing the Perfect Lead Generation Form

Louis Foong September 18, 2015 0

We’re likely all familiar with A/B testing when it comes to our landing pages. A/B testing lets you compare two different designs to find the approach that works best for your audience. But how

CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever

Louis Foong May 13, 2015 0

“It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.” The comment comes from global CPG giant,