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8 Facts You Need to Know About B2B Content Marketing [Infographic]
Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into
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Interesting Infographics: How the Brain Processes Content
Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way
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Interesting Infographics: How to Calculate Your Marketing Budget
It can be tough for a business to work out how much they should be spending on marketing. Businesses at different levels of maturity have different needs when it comes to marketing strategies and
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The Cost of Online v. Offline Lead Generation
What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are
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How to Build a Cash Converting Marketing Funnel
Ask any business owner which resource they want to have more of, and they are almost guaranteed to tell you that they’d love to have more time or money. There are a lot of
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Learn From 6 Apps That Are Nailing Personalized Push
I’ve talked before in this blog about the power of personalization in B2B lead generation. Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying
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Secrets of Marketing Leaders
Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. It
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Interesting Infographics: Creating a Sustainable Marketing Strategy
A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to
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Interesting Infographics: The Strategies of Canada’s Marketing Leaders
It can often be an eye-opening experience to see the way that different people in your industry handle their work – what they focus on, what they see as best practices, and how they
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21 Ways to Maximize Your Lead Generation
The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can
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