Sales Funnel »
How to Use Visual Collaboration at Each Stage of the Buying Cycle
Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all
Read More »
Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right? Brand content can be a pretty powerful force. But the
Read More »
Interesting Infographics: Who Do People Buy From?
In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? We can use this information to re-energize our B2B
Read More »
Interesting Infographics: Inbound Marketing 101
In keeping with the theme of “back to basics”, now that we have seen the 5 principles of lead generation, Impact Branding & Design LLC have summarized the steps for inbound marketing. Here are
Read More »
Demystification of Social Media – 7 Ground Rules and ONE Ugly Truth
After my recent post about social media being “so freaking hard”, I’ve had questions from clients and peers who are all struggling with the “mystery” of social media within the B2B context. I agree
Read More »
Questions to Ask Your Social Media Consultant – and the answers you don’t want to hear!
My “billboard” last week got a fair share of attention—it caught the eye of some readers who had assumed I am a social media skeptic. It also found the interest of social media consultants
Read More »
What’s All this Hocus-Pocus About Social Media? Where Are the REAL Marketers?
You know, back in 2010, when the Ford Motor Company announced their social media campaign for the new Fiesta, I knew this was going to be interesting. At the time, social media was this
Read More »
LEADership Articles Worth Reading – August 10, 2012
Read some of the lead generation and marketing articles I have rounded up below that we think are worth a read. Enjoy! The 5 Types of Prospects You Meet Online, and How to Sell
Read More »
Highly Effective B2B Lead Generation Habits
—R.I.P. Stephen Covey The world bid farewell to one of the most influential management authors of our time—R.I.P. Stephen Covey. Among Time magazine’s “25 Most Influential Americans” in 1996, Covey was truly a thought
Read More »
How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the CEO of a Information Technology company. We met at
Read More »